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Mamma Mia! Benefits Susan G. Komen for the Cure – 5/5

BROADWAY’S SMASH HIT MUSICAL MAMMA MIA!

SUPPORTS FIGHT AGAINST BREAST CANCER

WITH SPECIAL SUSAN G. KOMEN FOR THE CURE

BENEFIT PERFORMANCE 

WEDNESDAY EVENING, MAY 5, 2010

Benny Andersson and Björn Ulvaeus’ global smash hit musical MAMMA MIA!,  one of Broadway’s top-grossing and longest running shows, will support the fight against breast cancer by joining forces with the Greater New York City Affiliate of Susan G. Komen for the Cure for a spring event to benefit the organization.  
 
MAMMA MIA! will dedicate its Wednesday evening, May 5 performance to Komen Greater NYC.

“We are very excited about this partnership with Mamma Mia!,” said Komen Greater NYC CEO, Dara Richardson-Heron.  “The show is a huge favorite of women — mothers, daughters and girlfriends — the people that our organization serves.”
 
Highlights of the evening will include discounted tickets for the benefit performance, a pink runway leading into the Winter Garden Theatre, special lobby signage in the lobby, an information table with educational materials about breast health and Komen Greater NYC programs and a cast acknowledgement of the special Komen Greater NYC performance, encouraging audience members to learn more about breast health by visiting the educational display.
 
Audience members can purchase discounted tickets to MAMMA MIA! on givenik.com now through May 9th with 10% of the proceeds going to Komen Greater NYC.
 
ABOUT MAMMA MIA!
Seen by over 40 million people around the world, MAMMA MIA!, is celebrating over 3,500 performances in its ninth smash hit year at Broadway’s Winter Garden Theatre and remains one of Broadway’s top  selling musicals. The original West End production of MAMMA MIA! is celebrating 10 years and over 4,000 performances in London, an international tour has visited more than 50 foreign cities, and the blockbuster feature film adaptation is the most successful movie musical of all time grossing over $600 million worldwide. With a worldwide gross of over $2 Billion, MAMMA MIA! is acclaimed by the Associated Press as “quite simply, a phenomenon.”
 
ABOUT KOMEN GREATER NYC
The Greater New York City Affiliate of Susan G. Komen for the Cure was founded in 1990 and has raised close to $50 million to date.  The organization is dedicated to the greater New York City metropolitan area, disbursing up to seventy-five percent of its net income to local programs offering breast health education, screening and treatment in the five boroughs of New York City, on Long Island and in Westchester and Rockland Counties.  Twenty-five percent of its revenues fund national peer-reviewed research programs. In 2009, Komen Greater NYC is awarding close to $3.9 million in grants — more than $2.3 million supports 37 community-based organizations and three hospitals that provide breast health programs to underserved women and nearly $1.3 million underwrites peer-reviewed research projects at the national level.  For more information, visit the Komen Greater NYC website,  http://www.komennyc.org, or call 212-293-CURE.

ABOUT SUSAN G. KOMEN FOR THE CURE
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, the promise became Susan G. Komen for the Cure, launching the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.  For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call1-877 GO KOMEN.

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