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STORMY WEATHER BREAKS BOX OFFICE RECORD AT PASADENA PLAYHOUSE

$333,000 IN SALES LEADING UP TO OPENING NIGHT 

“A high-voltage affair featuring a treasure trove of standards by such golden-age pillars as Cole Porter, Harold Arlen & Johnny Mercer and Billy Strayhorn.”

– Charles McNulty, LA Times

LOS ANGELES, CA – Pasadena Playhouse (Artistic Director, Sheldon Epps; Interim Managing Director, Ken Novice; Producing Director, Tom Ware) announced on Friday, January 30 that Stormy Weather, starring Leslie Uggams as Lena Horne, is now the non-profit’s record-holder for advance single ticket sales prior to opening night.

Stormy Weather has been nothing less than prolific at the box office and has far surpassed our expectations.  Sales hit $330,000 by opening night Friday, January 30, surpassing both Ray Charles Live and SISTER ACT the Musical and this is at a lower ticket price,” stated Interim Managing Director, Ken Novice.  The average ticket price for Stormy Weather is $50.00 while the average ticket price for Ray Charles Live and SISTER ACT was $70.00.  Neither of these two previous productions surpassed $315,000 by opening night (Ray Charles Live reached $314,496.00 while SISTER ACT the Musical reached $297,773.50).  Novice continued, “While we are thrilled with the box office receipts and the tremendous response from preview audiences, the success story only serves to point up the fact that America’s regional theatres cannot exist on ticket sales alone.  We must also successfully reach a goal of raising $1 million in donated revenue in the first quarter in order to continue producing at the highest level of artistry.”

STORMY WEATHER

January 23 – March 1, 2009 (Opening night was January 30)

Conceived and written by Sharleen Cooper

Suggested by the biography Lena Horne, Entertainer published by Chelsea House. 

By special arrangements with Stewart Lane, Bonnie Comley and Armica Productions.

Music by Cole Porter, Harold Arlen & Johnny Mercer, Rodgers & Hart, Billy Strayhorn, and more.  Choreographed by Randy Skinner.  Directed by Michael Bush

A new musical extravaganza about legendary singer Lena Horne – an amazing entertainer and a pioneer in the civil rights movement.  Horne’s rise to stardom, through stratospheric, is characterized by dramatic and moving episodes – but her charm and amazing vocal instrument never fail to amaze.

Pasadena Playhouse is located at 39 South El Molino Avenue in Pasadena. Tickets are available by calling the Pasadena Playhouse at 626-356-7529, by visiting the Pasadena Playhouse Box Office, open from 12:00 p.m. until 6:00 p.m. daily excluding holidays and online at http://www.Pasadenaplayhouse.org.  Group Sales (15 or more) are available by calling 800-378-7021. 

Tickets are available by calling the Pasadena Playhouse at 626-356-7529, by visiting the Pasadena Playhouse Box Office, open from 12:00 p.m. until 6:00 p.m. daily excluding holidays and online at www.PasadenaPlayhouse.org.

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